Action Alert

FOR IMMEDIATE RELEASE   
FEBRUARY 9, 2009

MPP to Boycott Kellogg's Over Dismissal of Phelps
Policy Reformers Accuse Cereal Giant of Hypocrisy

CONTACT: Bruce Mirken, MPP director of communications ............... 415-585-6404 or 202-215-4205

WASHINGTON, D.C. -- Joining a growing coalition of individuals and organizations, the Marijuana Policy Project today lent its support to the burgeoning boycott of cereal giant Kellogg's over its treatment of Olympic gold medalist Michael Phelps. Kellogg's announced last week that it would not renew its endorsement contract with Phelps in light of a published photo of the swimmer inhaling from a bong, saying his behavior is "not consistent with the image of Kellogg."

    "Kellogg's dismissal of Phelps is hypocritical and disgusting, and our members are angrier than I've ever seen them," said MPP executive director Rob Kampia. "Kellogg's had no problem signing up Phelps when he had a conviction for drunk driving, an illegal act that could actually have killed someone. To drop him for choosing to relax with a substance that's safer than beer is an outrage, and it sends a dangerous message to young people."

    MPP noted that compared to alcohol, marijuana is scientifically documented to be less addictive and far less toxic. While alcohol is a well-documented contributor to violent, aggressive and reckless behavior, marijuana "reduces the likelihood of violence during intoxication," according to the journal Addictive Behaviors. Organizations endorsing the boycott include the Drug Policy Alliance, Students for Sensible Drug Policy and the National Organization for the Reform of Marijuana Laws.

    "Kellogg's is telling young people that drunk driving is okay, but using a social relaxant that's safer than beer gets you fired," Kampia said. "That's not just outrageous, it's potentially lethal. We all know that boycotts are difficult to pull off, but the 100 million Americans who've made marijuana this nation's number one cash crop represent a lot of buying power -- buying power that Kellogg's may wish it hadn't alienated."

    On Saturday, the Huffington Post reported that the company is getting so many complaints that it had set up a special line to handle them all -- with the line for comments about Phelps actually listed ahead of one for concerns or questions about the recall of salmonella-tainted peanut butter.

    With more than 26,000 members and 100,000 e-mail subscribers nationwide, the Marijuana Policy Project is the largest marijuana policy reform organization in the United States. MPP believes that the best way to minimize the harm associated with marijuana is to regulate marijuana in a manner similar to alcohol. For more information, please visit http://MarijuanaPolicy.org.

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Dear friends,

By now you're probably aware that Olympic hero Michael Phelps was photographed lighting an orphanage on fire, and has now been suspended from competing and is getting dropped by a major sponsor.

Oh, wait. Actually, he was photographed lighting marijuana on fire, not an orphanage.

Smoking marijuana is hardly unusual behavior for a 23 year old. In fact, Phelps is being crucified for something that more than half the adult American population has done at some point in their lives.

Yet, Phelps is facing suspension from competing in the Olympics and Kellogg's cereal has decided to drop their sponsorship of the athlete, claiming "Michael's most recent behavior is not consistent with the image of Kellogg."

Kellogg's needs to hear from the public that their decision will hurt their company far more than Phelps's marijuana use.  Please contact Kellogg's today and tell them that you will boycott all of their products until they reverse their decision on Phelps's sponsorship (you can find a list of Kellogg's products at the bottom of this e-mail).  You can contact Kellogg's by visiting http://www2.kelloggs.com/ContactUs.aspx

Just cut and paste the following message into the webform on the Kellogg's website (or edit it if you like):

I am deeply disappointed by your decision to drop your sponsorship of Michael Phelps simply because he was photographed smoking marijuana. Over half of all adult Americans, including our last three presidents, have smoked marijuana during their lives. It is outrageous that Kellogg's would hold Michael Phelps to such an unreasonable standard, rather than standing by a 23 year old who has brought more inspiration and joy to millions of Americans than most will accomplish in a lifetime.  Until you reverse your decision to drop Michael Phelps' sponsorship, I will be boycotting all Kellogg's products.

Meanwhile, USA Swimming, the governing body of American swimming events, has suspended Phelps for three months for his use of marijuana.  While this will not cause him to miss any major competitions, he still faces a potential four-year suspension from the International Olympic Committee and the World Anti-Doping Agency.  If you have a Facebook account, please join thousands of others in signing a petition demanding that the IOC and WADA not suspend Phelps from international competition. http://apps.facebook.com/causes/petitions/62

Have a great weekend, and please keep an eye out for further action on this next week. We're working with a coalition of organizations to send a strong message to the media that a single bong hit should never ruin a person's career.

Regards,

Kris Krane, Executive Director
Students for Sensible Drug Policy

P.S.  If you support SSDP's work to bring sanity and reason back to the national discussion around drug policy, please consider investing in our work with a tax deductible donation to SSDP today at http://www.ssdp.org/donate

P.P.S.  Below is the list of Kellogg's products that we hope you consider boycotting until they reverse their decision to drop Michael Phelps as a sponsor:

Kellogg's
All-Bran(R)
Apple Jacks(R)
Complete(R)
Kellogg's Corn Flakes(R)
Cracklin' Oat Bran(R)
Crispix(R)
Crunch™
Crunchy Blends(R)
Eggo(R) Cereal
Froot Loops(R)
Frosted Flakes(R)
Frosted Mini-Wheats(R)
Fruit Harvest(R)
Honey Smacks(R)
Pops(R)
Product 19(R)
Kellogg's Raisin Bran(R)
Rice Krispies(R)
Smart Start(R)
Special K(R)


Kashi
GOLEAN(R)
Organic Promise(R)
Good Friends(R)
Mighty BitesTM
Heart to Heart(R)
7 Whole Grains

Pop-Tarts(R)
Pop-Tarts(R) Toaster Pastries
Kellogg's Go-Tarts!™

Snack Bars
Kashi(R) Chewy Granola Bars
Kashi(R) GOLEAN(R) Bars
Kellogg's(R) Crunch™ Bars
Kellogg's(R) Crunchy Nut™
Sweet & Salty Bars
Kellogg's(R) Granola Munch'ems
Rice Krispies Treats(R) Squares
Special K(R) Bars

Breakfast Bars
All-Bran™ Bars
Nutri-Grain(R) Cereal Bars
Nutri-Grain(R) Muffin Bars
Nutri-Grain(R) Yogurt Bars

Fruit Flavored Snacks
Fruit Steamers™
Fruit Twistables™
Kellogg's™ Yogos™

Fruit Leather
Stretch Island(R) Fruit Leather

On-the-Go Snacks
Gripz(R)
Rite BitesTM

Keebler(R) Cookies
Keebler(R) Cookies
Chips Deluxe(R) Cookies
E.L. Fudge(R) Cookies
Fudge Shoppe(R) Cookies
Golden Vanilla Wafers(R) Cookies
Sandies(R) Cookies
Soft Batch(R) Cookies
Vienna Fingers(R) Cookies

Carr's(R)
Carr's(R) Cookies

Famous Amos(R)
Famous Amos(R) Cookies

Murray(R)
Murray(R) Cookies
Murray(R) Sugar Free Cookies

Keebler(R) Crackers
Club(R) Crackers
Gripz(R)
Keebler(R) Grahams
Munch'ems(R) Baked Snacks
Town House(R) Crackers
Wheatables(R) Crackers
Toasteds(R) Crackers
Zesta(R) Crackers

Austin(R)
Austin(R) Crackers

Carr's(R)
Carr's(R) Crackers

SunshineTM
Cheez-It(R) Crackers
Sunshine Krispy(R) Crackers

Kashi(R)
Kashi(R) TLCTM Crackers

Natural
Worthington(R)
Loma Linda(R)

Organic
Morningstar Farms(R) Organic

Frozen
Eggo(R)
Kashi GOLEAN Waffles
Morningstar Farms(R)

Keebler(R) Graham Crackers Crumbs
Keebler(R) Cones
Ready Crust(R) Pie Crust
Kellogg's(R) Stuffing Mix
Kellogg's(R) Corn Flake Crumbs

Dear ASA Supporter,

They must think we’re just going to sit back and take it.

Yesterday, the DEA simultaneously raided four medical cannabis dispensing collectives in Los Angeles. This is the second time, in as many weeks, that the DEA has defied President Obama’s campaign pledges to not use federal resources to undermine state medical cannabis laws.

Our community is in an uproar and we are not going to take this lying down! We need you to ACT!.

The L.A. Times even published an article suggesting that maybe DEA hadn’t gotten the memo that Bush is out?

The U.S. Senate just confirmed Attorney General Eric Holder to lead the Department of Justice under the Obama Administration. We expect this to be the FIRST and LAST of the DEA raids under Eric Holder’s leadership. President Obama said he would stop the raids, and we aim to hold him to his word.

Enough is enough! Please make two short phone calls so that both the President and the Attorney General know that people are sick and tired of DEA interference and intimidation in medical cannabis states. Tell your federal government that you will not tolerate wasteful spending by having DEA harass innocent civilians with smash and grab tactics.

First call President Obama at (202) 456-1111, and then call Attorney General Eric Holder at (202) 353-1555. Be sure to call during office hours, Monday – Friday, 9am -5pm.

Use this script for both:

"Hi, my name is ___________. For the second time under President Obama, the DEA conducted raids on multiple medical marijuana dispensaries in California, despite the President’s pledge to end federal threats, intimidation, and interference in states that have medical marijuana laws. Patients and providers should not have to live in fear of the DEA. Please help us and stop these raids now!."

This is our chance under President Obama. We have to get his attention, and we need your help.

Sincerely,

George Pappas
Field Coordinator
Americans for Safe Access

P.S. For more information, visit www.AmericansForSafeAccess.org/DEARaidObama.

Dear friends:

You've seen the ads — the ones telling you that you'll shoot your friend in the head or get your fist stuck in your mouth if you use marijuana. Or the one warning that marijuana might turn you into a rapist.

During his campaign, President Barack Obama promised to curb government waste by cutting funding for programs that didn't show results. These ads — run by the White House drug czar's office — should be first on the chopping block. Not only are they ridiculous on their face, but every independent assessment of the ads has shown them to be a failure, with a government watchdog agency finding that the ads actually increased use among teens.
 
Would you take one minute to write your members of Congress today to urge them to eliminate funding for these wasteful, ineffective, and plain silly ads? MPP's online action system makes it really easy; just enter your name and address, and we do the rest.

MPP's lobbying work has resulted in a 66% reduction in funding for these ads since 2002 — including a nearly 40% reduction between 2007 and 2008 alone. With the ads' funding now at its lowest level ever — $60 million — we're optimistic that we can finally get them eradicated altogether.

Would you please help by sending a letter to your members of Congress today?

Thank you,

Rob Kampia
Executive Director
Marijuana Policy Project
Washington, D.C.

P.S. As I've mentioned in previous alerts, a major philanthropist has committed to match the first $2.35 million that MPP can raise from the rest of the planet in 2009. This means that your donation today will be doubled.

Dear Friends,

George W. Bush may be relaxing at his ranch in Texas, but many of his friends are still waging a war on public health at home and abroad.

Believe it or not, the day after President Obama took his oath of office, Bush-appointed cops raided a medical marijuana collective in California, despite our new president's pledge to end those cruel attacks on patients!

And right now, U.S. delegates to the United Nations are stonewalling efforts to include life-saving, harm reduction measures in the new global drug strategy, even though Obama publicly supports those measures. (This includes needle exchange programs, which have been proven to drastically reduce the spread of HIV/AIDS.)

If successful, these remnants of the Bush administration could set global drug policy back ten years, since this strategy will not be reviewed again until 2019!  And we risk further alienating our European and Latin American allies who strongly support the inclusion of harm reduction in this new global drug strategy.

Clearly, our delegates need to fall in line with the new administration or lose their jobs. But the President has a lot on his plate right now. And that's why he needs to hear from Americans like you who want to see an immediate change in drug policy.

Please take a moment to send a letter to the President and Secretary of State Clinton urging them to order our U.N. delegates to advocate for public health instead of "zero tolerance" policies. The letter is pre-written for you, but you can edit it if you like: http://www.ssdp.org/publichealth

Students for Sensible Drug Policy was one of 25 North American organizations to participate in a global forum last year that resulted in the formulation of recommendations that embraced harm reduction and recognized the fundamental human rights of drug users. We won't let our voices be silenced because of a few of rogue Bush administration appointees who are blatantly ignoring the will of the current administration. 

Fortunately, we're not the only ones who are concerned about this. Just today, the New York Times published an editorial criticizing our delegates' opposition to harm reduction. And a few days ago, Congressman Henry Waxman (D - CA) and others sent a letter to U.N. Ambassador Susan Rice, warning against "crafting a U.N. declaration that is at odds with our own national policies and interests… as we needlessly alienate our nation's allies in Europe."

If they can send a letter, so can we. http://www.ssdp.org/publichealth 

Sincerely,

Kris Krane, Executive Director
Students for Sensible Drug Policy

P.S. After you've sent the letter to Obama and Clinton, check out SSDP's Obama Drug Policy Action Center for more info on how you can help influence drug policy in the new administration: http://www.ssdp.org/obama

P.P.S. Like the work SSDP is doing to influence President Obama and the United Nations to change drug policy? If so, please let us know by making a donation today. http://www.ssdp.org/donate