Just Say Know: What You Should Know About Federally-Funded Youth Drug Prevention Programs
The federal government continues to spend hundreds of millions of dollars per year on drug prevention programs that make little if any impact on youth drug use. Programs such as D.A.R.E., the National Youth Anti-Drug Media Campaign and Random Student Drug Testing stand in sharp contrast to the successful anti-smoking âTruthâ campaign, which generally follows the rules of good social marketing. This discussion will explore why federally-funded youth drug prevention programs fail and offer pragmatic alternatives that Congress should consider.