Prison Reform Advocates Blast 7 UP Commercial for Trivializing Prison Rape, Call for Boycott of Cadbury Schweppes Product 5/17/02

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Organizations including Citizens United for the Rehabilitation of Errants (CURE) and Stop Prisoner Rape (SPR) have called for a boycott of the soft drink 7 UP and other products of the umbrella company that owns 7 UP, Cadbury Schweppes. At issue is a television commercial that the organizations charge makes light of the pervasive problem of prison rape.

According to SPR, the commercial, which is titled "Captive Audience," begins with a 7 UP spokesman handing out 7 UP in a prison. He drops a can and says, "I'm not picking that up," alluding to the common "don't drop the soap" joke. Later, he sits in a cell, is hugged by an inmate, and says "When you bring the 7 UP, everyone is your friend." The spokesman then nervously adds, "Okay, that's enough being friends," and the cell door slams.

A sign-on letter coordinated by SPR and endorsed by 79 other organizations last month failed to persuade 7 UP's manufacturers to cease their use of the commercial, so CURE, supported by SPR, has called for the boycott. In addition to 7 UP, other products to avoid include Dr. Pepper, A&W Root Beer, Sunkist, Canada Dry, Squirt, Hawaiian Punch, RC Cola, Slush Puppie, Schweppes/Cadbury Schweppes, Welch's, Country Time Lemonade mix, Orangina, Snapple, Mott's Juices and Applesauce and Cadbury Chocolates.

Advocates also suggest writing to: Dora Roberts, Head of Group Public Relations, Cadbury Schweppes plc, 23 Berkely Square, London WIJ 6HB, United Kingdom. (Airmail to the UK costs 80 cents.)

To receive periodic updates about sexual violence in prison, visit to subscribe to the listserv that SPR cosponsors with the ACLU National Prison Project and Human Rights Watch. Visit SPR and CURE at and online. Read an article and in-depth interview on the prison rape topic that DRCNet ran last April at in our archives.

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Issue #237, 5/17/02 Medical Marijuana Wars Heat Up: Activists Announce Day of Direct Action Against DEA, Plan Emergency Response to Expected Raids | Anti-Drug Ads a Flop, Says Drug Czar, Please Give Us Money for More | New Medical Marijuana Web Site Provides Forum for Warring Views, In-Depth Exploration of Issue | Budget Crunch I: As Oklahoma Goes Broke, Drug War Fuels Ever-Increasing Prison Budgets | Budget Crunch II: Massachusetts Vote Imperils All of State's Methadone Clinics, Supporters Mobilizing | Prison Reform Advocates Blast 7 UP Commercial for Trivializing Prison Rape, Call for Boycott of Cadbury Schweppes Product | Newsbrief: Nevada Petition Drive to Legalize Marijuana Possession Underway | Newsbrief: Madison Suspends Raves at County Venue | Newsbrief: Barr Booed for Anti-Pot Remarks in Home District Event | Newsbrief: Canadian Mounties Follow US Lead, Discover Drug-Terror Connection | Newsbrief: Canada Prisons Propose Ignoring Inmate Cannabis Use | Newsbrief: Afghan Warlords Allied to US Growing Rich Off Opium Trade, Says Expert | Newsbrief: Dionne Warwick Busted for Marijuana at Airport Amidst Heightened Airline Security | Newsbrief: Pipe Bong Found in Rural Illinois Mailbox | Clarification from Dana Beal | Articles and Resources | The Reformer's Calendar

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