From the Desk of Ethan Nadelmann

Dear friends,

I have been traveling back and forth to California this year, working on a ballot initiative that represents the most significant reform of prisons and sentencing in the history of the United States. We’re calling it the Nonviolent Offender Rehabilitation Act or “NORA” for short and we’ve just heard from the California Secretary of State that it has officially qualified for the ballot.

We wrote this measure and we are spearheading the campaign. I’m telling you about it because, as with past campaigns, our success in California, the most populous state, will have a national impact.

Now I need you to make a donation to help us build our fund for voter education and television advertising in the days leading up to the election.

Our research shows a substantial majority of Californians really like what’s in NORA. It provides a solution to the state’s prison overcrowding crisis through a combination of measures that will simultaneously and safely reduce the size of the prison population, provide effective treatment and rehabilitation, reduce recidivism and crime, and save taxpayers billions of dollars.

It would be great if NORA could be enacted into law by the State Legislature, but our friends in Sacramento tell us the only way to get it done is through the ballot initiative process. That’s why I need your help. I’ve raised millions from wealthy folks -- including some who live outside California and regard this as a fundamental issue of human rights, smart public policy and/or fiscal responsibility -- but we can’t get to the finish line without lots of support from people across the country who care. Please make a donation now.

I should tell you that NORA isn’t just about solving California’s prison overcrowding crisis and saving taxpayers billions of dollars. It’s also about reforming California’s prison industrial complex in ways that will transform the state into a leader in sensible drug and sentencing policy, and serve as a model for other states.

California used to be known as the State of Higher Education. Now it’s known as the State of Higher Incarceration. NORA can change that with your help.

You might also be interested to know that NORA includes a provision that changes the penalty for marijuana possession from a misdemeanor to an infraction -- like a traffic ticket. This single change will protect some 40,000 people a year convicted of simple marijuana possession from the serious and life-long collateral consequences of a criminal record.

So, if you want to know more about the details of NORA, click here, but please also take the opportunity to make a generous donation to ensure NORA wins on Election Day. There are still millions of people in California and across the country who think the best solution to every problem is to lock people up. Don’t let them win the day.

And after you’ve made your donation, please forward this email to everyone you know and encourage them to support NORA as well. There’s never been an opportunity like this to accomplish so much good for so many people.

One in eight Americans lives in California, and a victory in November will send a clear message to policy makers across the country that the American people want a public health approach to drug problems, not more wasteful prison spending. Your support of this California initiative will mean similar reforms will be more likely to pass across the country.

We’re talking about freedom, compassion and responsibility. Smart drug policy. Smart crime policy. And good government for a change.

Many thanks,

Ethan Nadelmann
Executive Director
Drug Policy Alliance Network

P.S. I need to raise the remaining money to run a powerful campaign through Election Day. Please give now to help me build a war chest for NORA.