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Federal
Anti-Drug
Ad
Campaign
to
Hit
Airwaves
1/9/98
This week will, or should, mark the beginning of the Federal Government/Partnership
for a Drug Free America mass media campaign. The campaign, which will combine
up to $195,000,000 of taxpayers' money with matching donations from business
and media entities, will kick off in twelve test cities, er, soon. The
campaign was originally scheduled to begin last October, and was later
put off until December.
The campaign will feature ads on TV and radio, as well as an Internet
presence, which has yet to be formally outlined. Commenting on the Internet
portion of the plan, Drug Czar Barry McCaffrey told CNN's Sunday Morning,
"we're going to go on the Net and talk to children and their parents
about why drugs will kill you."
In the past, the Partnership's ads have been criticized for being based
on hysteria, rather than on facts, and that these tactics tend to lead
kids to disregard otherwise important information on the real dangers of
specific substances.
Dr. Joel Brown, Director of the Center for Educational research and
Development, and author of "In Their Own Words" as study of California's
school-based anti-drug program, told The Week Online, "As a scientist,
there is no evidence that media campaigns prevent anyone from using drugs.
What we need to do is to begin the process of providing help to the kids
that need it, and to provide real, factual information about these substances
so that we can avoid the tragedies which come from a lack of knowledge."
Asked, by CNN's Sunday Morning whether he still believes in interdiction,
McCaffrey answered that "you still have to work with our international
partners," but "that's going to be a supporting aspect of a prevention,
treatment strategy." DRCNet would note that of the more than $17 Billion
in 1997 federal anti-drug spending, less than one third was earmarked for
education, prevention and treatment combined.
You can find Dr. Brown's study, "In Their Own Voices" on the
Lindesmith Center web site, at <http://www.lindesmith.org>.
-- END --
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Issue #24, 1/9/98
A Look Ahead at 1998 | War on Patients to Escalate: Federal Government Announces Plan to Raid Cannabis Buyers' Clubs | DRCNet Exclusive!! British Euro-MP's Ordered by Blair to Vote Against Commission Recommendations for EU Drug Policy | Ann Landers, Anthony Lewis Trash Drug War: DRCNet subscribers are urged to respond! | Candle Correction | Giuliani Pledges a "Drug Free New York" | Heroin in New England -- Cheaper, Purer Than Ever | Federal Anti-Drug Ad Campaign to Hit Airwaves | America "Works With" Her International Partner | US Counternarcotics Base to Replace Air Force Base When Panama Canal is Turned Over | Signature Drive Underway for Industrial Hemp Ballot Initiative in California | UK: Home Secretary's Son Found Dealing Cannabis, Legaliation Debate Rages | Australian Cops: "Policign is not the Answer" | "Smoke a Joint, Lose a Limb?:" Pending Mississippi Bill Threatens Dismemberment For Convicted Drug Violators | Student Suspension Overturned | Jury Nullification Ballot Initiative in California | Job Opportunity at DPF | Editorial: A "Drug Free New York?" C'mon Rudy
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